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Estrategias de Marketing Digital para Emprendedores

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About Course

Este curso enseña a emprendedores y pequeños empresarios cómo desarrollar estrategias efectivas de marketing digital para potenciar sus marcas y atraer clientes. Aprenderán a crear y gestionar su propia tienda online, planificar campañas en redes sociales y aprovechar el contenido para fortalecer su identidad de marca.

What Will You Learn?

  • Master the Basics of Digital Marketing:
  • Understand core marketing concepts and how to apply them to your business.
  • Learn about key tools and platforms to build your online presence.
  • Build and Launch Your Own Online Store:
  • Set up and manage a professional e-commerce site using WordPress and WooCommerce.
  • Organize products, manage payments, and provide an excellent customer experience.
  • Leverage Social Media for Sales:
  • Develop and execute content strategies for Instagram, Facebook, and TikTok.
  • Create engaging visual content that resonates with your audience.
  • Run effective paid advertising campaigns to reach more potential customers.
  • Create Compelling Content that Drives Conversions:
  • Craft persuasive copy and brand messaging that connects with your target market.
  • Learn photography and design principles to showcase your products beautifully.
  • Use tools like Canva to create stunning marketing visuals.
  • Implement Effective Sales and Marketing Strategies:
  • Design sales funnels that turn leads into customers.
  • Optimize your email marketing campaigns to nurture relationships and increase repeat sales.
  • Analyze and understand customer behavior to fine-tune your approach.
  • Analyze and Optimize Your Results:
  • Use Google Analytics and other tools to track your online performance.
  • Measure the success of your campaigns and adjust your strategies for growth.
  • Learn how to continuously improve based on data and customer feedback.

Course Content

Creación de Tiendas Online con WooCommerce
Objetivo: Aprender a configurar, gestionar y optimizar una tienda online utilizando WordPress y WooCommerce, desde la creación de productos hasta la gestión de pagos y envíos.

  • Lección: Creación y Gestión de Productos en WooCommerce
    1018:26:39
  • Cuestionario: Estrategia de Contenidos para Redes Sociales

Estrategias para Aumentar la Conversión en tu Tienda Online

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